Marie reinvents frozen food: our graphic vision that makes the difference
Marie aimed to build, for the first time, a clear vision of the frozen food category to present to retailers. The goal was to highlight frozen products and provide concrete growth drivers for the category.
We designed a specific visual universe dedicated to frozen products while integrating key elements of the Marie brand identity, such as logos and typography. Our expertise enabled us to refine the art direction multiple times to precisely meet client expectations. A significant effort was also made to clarify and structure highly dense slides, often based on consumer research data, to improve readability.
The final deliverable positions Marie as a key player in its category. The client particularly valued the constructive creative exchanges, the involvement of our studio lead, and our ability to deliver effective solutions—both in terms of timelines and visual creation, including the use of AI.
If this approach resonates,
